Gesa Credit Union and Columbia Basin College Launch Community Partnership to
Raise Funds to Support Student Success
Posted Date: February 22, 2021Gesa kicks off partnership with $10,000 donation to support students
By: Angie Brotherton
RICHLAND, WASHINGTON ‒ Gesa Credit Union and Columbia Basin College (CBC) today announced
the creation of the first CBC co-branded affinity debit card from Gesa Credit Union.
The new card is designed to raise unrestricted funds for the Columbia Basin College
Foundation to allocate toward its Emergency Fund, which is used by students for books,
supplies, rent, and tuition.
Each time a cardholder swipes their CBC co-branded Gesa VISA® Debit Card, a donation
is made to help cover one-time expenses that may prevent a CBC student from continuing
their education or being successful. To kick off the partnership, Gesa Credit Union
has already donated $10,000 to help support CBC students.
“We are extremely proud to extend our partnership with Columbia Basin College by providing
this program for students, staff, alumni and any member of the community who wants
to support students’ success at CBC,” said President and CEO of Gesa Credit Union,
Don Miller. “With the addition of this card, our members can help support students
to obtain the necessary funds, financial literacy and personal money management skills
needed to benefit a lifetime.”
The co-branded debit cards are free to Gesa members with a checking account. Community
members wishing to obtain a CBC Gesa VISA® debit card can visit one of Gesa’s branches
and have a new card instantly printed or receive one by mail. This is the first collegiate
co-branded card for Gesa Credit Union – adding to several high school partnerships
spanning across Washington State. To date, this program has raised more than $500,000
for students. “We are excited about this new partnership with Gesa Credit Union. So
many of us use debit cards as a part of our regular business throughout the day, but
now a portion of those proceeds will be going to support our students without us having
to do anything different. It’s also a great opportunity to open up lots of conversations,
as these transactions happen, where we can talk about our college and the many lives
we change” said CBC President Dr. Rebekah Woods.
To learn more about Gesa Credit Union and the Co-Branded Affinity Debit Card Program,