He came back from where he started. Gene Holand graduated from Columbia Basin College with two degrees and later came back to teach business at CBC for 35 years.
Holand was innovative and diverse. After receiving his bachelor’s degree from Eastern Washington University, he tried many trades. While attending CBC, he was a night bar manager. After college, he taught high school for seven years, owned his own restaurant, was a city councilman and sold cash registered earning more than $100,000 a year. But he gave that job up to become the marketing director for the Nez Perce tribes in Idaho to train Native Americans in marketing.
He accepted a teaching job at CBC in 1981. In 2000, believing his marketing students needed real-world experience, he created Creative Marketing Consultants – CMC. The student-run company provided marketing and innovative support for business startups and revitalization projects. The company’s first major success came when they were approached by Kestrel Vintners. Kestrel was near bankruptcy when they approached CMC. The group designed a new marketing plan for a new wine series with such names Drop Dead Red, Lady in Red, and Platinum Blonde. The project, coupled with Kestrel’s wine quality, turned the business into a success. Dozens of other successful projects are posted on the bulletin board outside the marketing classroom.
Gene then developed the Center for Innovation and Design to establish a classroom for coursework and training in innovation.
His students have heard Gene many times says, “Marketing a new program is like winking at a girl in the dark – you know what you’re doing but no one else does.”
Home | Campus Safety | Catalog | Campus Map | Parking Information
2600 N. 20th Ave., Pasco, WA 99301 | PHONE 509.547.0511 | FAX Directory
© 2014 Columbia Basin College. All Rights Reserved. | Website Created by Vision Internet.