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Description
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A continuing practical and student-centered marketing project course utilizing material provided by proposing clients, student researched data. Included in this project is the development of a marketing promotional plan for-profit and not-for-profit companies. This special project is designed to help the student use marketing skills related to effective business promotion and/or product development. Selling skills, creative planning, and implementation training will be utilized for the client's benefit. As in course BUS 268, more technical and advanced projects and research will be assigned and the above skills will be expanded to client specifications. Prerequisite: instructor's permission.
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