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Description
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A continuing practical and student-centered marketing project course utilizing material provided by proposing clients. Included in this project is the development of a marketing promotional plan for-profit and not-for-profit companies. This special project is designed to help the student use marketing skills related to primary and secondary data collecting and added researched data, business startup planning, making a business more profitable, and decision-making as they relate to the final promotion of a product or business. As in course BUS 267 more advanced projects will be assigned and above skills will be expanded. Prerequisite: instructor's permission.
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